The Idea Factory


Discovering Your Creative Potential

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Have you ever looked at an amazing photograph and wondered, "How did they ever come up with that?"

Creativity can seem like a rare talent—something you're born with, or an ability available only to a few. But exceptional creativity is accessible to anyone, and can be summoned at any time. Creating successfully is a repeatable process—and we'll share how you can use it to successfully create with your camera. You'll learn how to generate unique ideas, why visualization is your creative secret weapon, and how to transfer your ideas to your camera's sensor—and beyond. The workshop is interactive, and we answer every question throughout the session.